Amulet Capital Partners, a healthcare-focused private equity investment firm, announced the acquisition of Eruptr, a provider of digital marketing solutions, including search engine marketing, for healthcare professionals.
The financial terms of the transaction were not disclosed.
As part of the transaction, Eruptr continues to provide technology-enabled healthcare digital services that allow clients to attract and retain patients and achieve marketing goals.
Commenting on the acquisition, Gabe Luft, Partner at Amulet Capital Partners, said: “As healthcare providers increasingly search for ways to find, care for and retain patients online, Eruptr’s unique platform and focus on measurable results positions the business for continued expansion across service lines and geographies,” said Gabe Luft, Partner at Amulet.
“Since we founded Eruptr in 2009, we have experienced significant growth, which is indicative of patient and market share demand for hospitals and systems,” said J.K. Lloyd, Co-founder and president of Eruptr. “We look forward to this next phase of expansion, which in turn will allow us to deliver even more patient engagement solutions and marketing results.”
McDermott Will & Emery served as legal advisors to Amulet.
Canaccord Genuity served as a financial advisor, and the law firm of Sidley Austin served as a legal advisor to Eruptr shareholders.
To date, more than 50+ digital health marketing solution startups have been acquired, according to our digital health M&A database. Notable M&As in digital health marketing include:
WebMD Health, an online publisher of news and information about human health and well-being, acquired MNG Health, a provider of digital marketing and patient engagement solution for life sciences companies, for an undisclosed amount.
Press Ganey, a provider of care quality improvement solutions, acquired Doctor.com, a provider of a digital marketing automation platform that helps doctors manage their consumer-facing online data, for an undisclosed amount. The New York-based digital health marketing automation company has been active since 2012 and raised over $10 million in funding, to date.