Frontrow Health, a digital marketing platform for healthcare providers, raised $3 million in seed funding to scale its marketplace as it quickly onboards more direct-to-consumer brands, medical providers, and consumers.
Next Coast Ventures and NextGen Venture Partners led the investment round with participation from angel investor Andy Page (former president of 23&Me and former president and CFO of Livongo).
With new funds, the startup plans to scale up its direct-to-consumer digital health marketing platform. According to the company website, its cloud-based platform lets care providers create digital stores where patients can shop and save ~15% on consumables, devices, and virtual services trusted by their (own) providers. The company works with over 50 brand partners, including 1MDNutrition, Natalist, Bekome, Veracity, Solawave, and Rootine.
Investors
Next Coast Ventures, an Austin venture capital firm that invests in early-stage startups, recently closed three new venture capital funds, raising $310 million. The three funds are – Next Coast Ventures III – $195 million, NCV Select I – $50 million, and Next Coast ETA $65 million.
“It’s never been harder for D2C health brands to acquire new customers because consumers just don’t know what to trust through the noise of what’s being pushed via Instagram or TikTok ads,” said Mike Smerklo, co-founder and managing director of Next Coast Ventures. “Frontrow solves that by bringing the provider into the fold; through their guidance, consumers finally know what to trust online, which is critical to the long-term success of the D2C health space.”
To date, Next Coast Ventures has invested more than $100 million in digital health startups, including CrowdHealth, First Dollar, BrainCheck, CrowdHealth, and EverlyWell.
Digital health marketing startups
Digital health startups providing online marketing services have raised nearly $2 billion in funding to date, according to our funding database. More recently, SocialClimb, a provider of cloud-based healthcare marketing solutions, received $8.5 million in growth capital from Spring Capital Partners and Resolve Growth Partners to further accelerate growth. In another deal, Doceree, a point-of-care digital marketing platform for physicians, raised $11 million in a Series A funding round led by Eight Roads Ventures, with participation from F-Prime Capital Partners and Alkemi Growth Capital.
