Tivity Health, a provider of in-person and virtual physical activity and mental enrichment programs, acquired Burnalong, a provider of online fitness, wellness, nutrition, financial wellness, adaptive workouts, and chronic disease management programs.
The financial terms of the acquisition were not disclosed.
Commenting on the acquisition news, Richard Ashworth, president and CEO of Tivity Health, said: “We’ve been partnering with Burnalong for the past few years, and this was the next logical step in our relationship and as part of Tivity Health’s ongoing digital transformation.”
“Burnalong offers rich content, data-driven engagement, social support, and programming led by diverse and inclusive instructors that will enable us to reach at-risk populations. With Burnalong, there are opportunities for everyone, regardless of health status or fitness level,” added Richard Ashworth.
Burnalong offers an all-in-one wellness platform that gives people access to more than 30,000 live and on-demand classes taught by more than 5,000 instructors in more than 60 categories, from traditional fitness to nutrition, financial wellness, adaptive workouts, and chronic disease management. The company works with local medical professionals, instructors, studios, and others to create a diverse range of virtual classes and programs to follow. It specifically targets holistic and inclusive fitness and wellness programming that is tailored to deliver a relatable and inspiring user experience to everyone through life’s journey.
“Both Tivity Health and Burnalong are mission-driven organizations committed to helping people thrive through better health,” said Mike Kott, co-founder and co-CEO of Burnalong. “Together, we will continue to find more ways to expand participation, reach at-risk populations, and provide meaningful solutions that improve health and wellness while reducing the cost of care.”
M&A activity
According to our digital health M&A database, more than 100 virtual health, fitness, and wellness startups have been acquired to date. More recently, Headspace Health, a digital mental health care app, acquired Shine App, a digital mental health and wellness support app, for an undisclosed amount. In another deal, Eight Sleep, a sleep care app, acquired Span Health, a digital health and fitness coaching app, for an undisclosed amount.
